Gradient worked with the branding agency Wolf Olins to design and implement this deployable trade show booth for an innovator in the health care industry. The project was designed and completed in three months time and is currently in a two year tour.

The showcase booth serves as a clear lantern and beacon among the clutter of other booths in the trade show. Inside, the floor is open, but the hanging structure provides a bright yet sheltering implied space, where smaller scale objects that are usable and approachable are found and seen all over the floor.