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What if the studio name you thought for so long has just been taken? (not domain)

cruiservodka

HI everyone! So I was thinking a name for my studio or office. 

I thought of "Joint Studio", since my first name is JOhn + the word INTernational (we are an international team). SO that makes JOINT. Haha! I've searched online and there was already a similar architectural studio with the same name that is based in Italy. They also just started and is also small. I will start this studio together with my friends, and I'm going to be the one who will lead the team. So the name (not the domain) is already taken by this architect and designer in Italy.

I really thought of this name for a long time and then knowing there is another one who also thought of this is a bit frustrating. Although they had a different explanation with their brand, our line of practice is the same (Architecture & Design). Should I just ignore them and continue with my idea? I can't really think of a new name for now. What do you think? Any advise? Thank you!


 
Aug 3, 17 6:07 pm
JLC-1

I would use spliff instead.

Aug 3, 17 6:13 pm  · 
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cruiservodka

Spliff is a good idea too, but apparently, it doesn't carry my name - JOhn and the INTernational team. :/

Aug 3, 17 6:15 pm  · 
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threadkilla

smoke 'em if you get 'em

Aug 3, 17 6:20 pm  · 
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curtkram

buy the studio in italy.  then you can use their name.

Aug 3, 17 6:36 pm  · 
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Change it to "JO+INT." All the good firm names use a plus sign. 

Or "johnternational," all lowercase. All the good firm names are lowercase. 

Or since you're starting it with your friends try "FRINT." All the good firm names are portmanteaus that require an explanation because they'd be meaningless otherwise.

Aug 3, 17 6:42 pm  · 
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b3tadine[sutures]

How about FR0NT.

Aug 4, 17 7:49 am  · 
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FR01NT

Aug 4, 17 11:30 am  · 
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As long as you're not in Italy I don't see the problem. Do they have an international trademark on the name?

http://www.wipo.int/branddb/en...

Aug 3, 17 6:47 pm  · 
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cruiservodka

JO+INT looks nice, and it still almost reads the word "joint".

Thank you for the good suggestion. 

@Miles

Yeah, the problem is I will surely do small projects in Italy soon, for example, I'll do some furniture design in my cousin's restaurant..and I have quite alot of connections in Italy since my dad's family is from there. I also don't think they have an international trademark. Looking at their website, it actually looks a bit crappy since they also just started. 

Aug 3, 17 6:57 pm  · 
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We should have hashed out an agreement beforehand, but I'll be sending you an invoice for my consulting fee and I expect proper attribution on your website and such.

Aug 4, 17 11:28 am  · 
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tduds

I just bought the domain. I'll sell it back to you for $25k.

Aug 3, 17 6:58 pm  · 
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randomised

Hahaha

Aug 4, 17 2:31 am  · 
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cruiservodka

@tduds 

Hahaha! I just checked the .com domain and it costs 2k per year! Damn! haha! Anyways, it's not the domain that's my problem, but a similar studio name opened just 2 years ago with the same name that I have been thinking. - joint studio. :/

Aug 3, 17 7:00 pm  · 
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archanonymous

kill them and eat their hearts.

Aug 3, 17 11:19 pm  · 
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LOLing!

Aug 4, 17 3:55 pm  · 
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randomised

Sounds like a studio for chiropractic or orthopaedic services to be honest, and indeed: http://thejointstudio.com.au/a... And to "join" "joint" with another "+" seems (graphic) overkill to me. John International, it just sounds like a character from an Austin Powers movie or European porno. I would scrap and rethink it all. And it already exists in Italy so, those guys now have this thread as evidence for a future lawsuit if you willingly continue with the name, no? If it takes you that long to come up with something so simple as the name for your office, something is off, clearly. What about John's International Office - Joint Office or JOffice, J. Off or John's International Studio, JIS, whatever...(took me 2 seconds by the way)

Aug 4, 17 2:55 am  · 
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Nats

I dont think I would be calling my firm after a drug. JSI sounds ok though. It only really matters if you want to set up a company in the same country you cant have the same name of another company in the same area of practice. If you are not setting up a company it doesn't matter.

Aug 4, 17 4:33 am  · 
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randomised

It's still lame to call yourself exactly like another company, knowingly...especially when you're in a creative business. Doesn't really indicate...creativity.

Aug 4, 17 4:54 am  · 
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Nats

You could spend ages coming up with a great name then have someone else copy it afterwards so you cant avoid it unless you are willing to take them to court over it.

Aug 4, 17 5:05 am  · 
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JLC-1

what drug? you walk around without joints?

Aug 4, 17 11:06 am  · 
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b3tadine[sutures]

This is so not a problem, but I'll play.

[Jo]INT

[JO]int

(jo)INT

(__JO_)INT

JtotheHizINT

JOHNint

J0INT‽

jOINT

J©int

ĵŎINT

JȰint



Aug 4, 17 7:58 am  · 
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Schoon

Remove all the vowels from the name, apparently that's hip these days.

Aug 4, 17 9:05 am  · 
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l3wis

I was thinking about naming a hypothetical firm the other day too. It's hard to come up with something. 

Maybe at the end of the day it's usually better just to use your last names. It's such a traditional way of naming your firm and seems respectable; probably the majority of firms are named like this. Do these start-uppy firms with more creative names have trouble being taken seriously?

Aug 4, 17 9:06 am  · 
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Dangermouse

No.  Creative names are key to success.  You need excessive mouthfeel by having lots of a's or by eliminating vowels.  Your name should be both exotic and difficult to pronounce.  People should read the acronym and have no clue what you do, because you are dark and mysterious and therefore practice work that is full of deep significance, worthy of your 500/hour fee.

Think NADAAAAA and SANAAAA or MVRDVRDRDVD.   Obviously not spelled as such but that is what they do in your mouth.   

JO-INT and JO+INT are good.  But the mouthfeel is not weird and therefore unacceptable as an acronym.  JNT is better, JNTL is best. JNTAA or JNTLAA are also solid candidates if you don't believe in the war on verbs.  That your sub-title could be something simple like "John International" or "John International Architecture and Associates" cements the absurdity of the acronym, furthering its appropriate deployment as the de-facto name of your practice.

Aug 4, 17 10:12 am  · 
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SneakyPete

I would go with "David Curtis". It has recognizability and isn't taken, as far as I can tell.

Aug 4, 17 11:47 am  · 
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Nats

I would go with something very unusual like KILLTHETRUMP because thats bound to not be taken by anyone No-one would have that sort of stupid name so you are bound to be safe.

Aug 4, 17 12:09 pm  · 
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JLC-1

IN T JOHN

Aug 4, 17 12:10 pm  · 
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Volunteer

I always thought "Arc-Boutant" would be a good name. It would drive all the modernists up the wall. A drawing of one on a business card would be perfect.

Aug 4, 17 1:50 pm  · 
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Flying Butt Studio

Aug 4, 17 2:42 pm  · 
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won and done williams

This is quite possibly the funniest archinect thread I've read in years. Well done!

And I second both Spliff and NADAAAAA if JO+INT doesn't work out for you.

Aug 4, 17 3:29 pm  · 
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You guys are killing me! LOL It's clearly Friday.

I don't really like JO+INT for the same reason I don't like SO-IL: Is it Soil or SO ILL?

Maybe you could be Joint Atelier?

Aug 4, 17 3:58 pm  · 
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Or better yet: one of our Beaux Arts Balls in college was on the theme "Universal Joint" - you could be Joint:Universal

International is so limiting, after all!

Aug 4, 17 4:00 pm  · 
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randomised

I'd go with this one, love the colon.

Aug 5, 17 2:13 am  · 
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Wilma Buttfit

Jointery. It sounds more high-end.

Aug 4, 17 4:09 pm  · 
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Using all caps to call attention to contained words in longer firm names with no spaces will be the next big thing ... you heard it here first.

johnSTUDIOinternational

studioJOHNinternational

johnINTERNATIONALstudio

johninterNATIONALStudio

studiojohnINTERNational

johnSINternationalSTUDIO

JOhnsINTernationalSTUDIO

johnSINTERnationalSTUDIO

Aug 4, 17 4:20 pm  · 
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won and done williams

It's important to be adaptable.

Aug 4, 17 4:21 pm  · 
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