Ziff Davis is the leader in Technology, Gaming, and Men’s Lifestyle. The MAD team derived the concept focused on the world of technology and gaming. The goal was to create a memorable experience for new visitors and employees every day. This concept was brought to life through the design of custom art installation and furniture selection. At entry you are greeted with a display of light and color installation with double sided dichroic film on glass. This provides privacy and back drop for film studio, as well as focal point for visitor. The main art installation designed by MAD, consists of 4’x8’ panels which span an approximate 320 feet of what was an endless series of white walls. Materials include layers of painted plywood and rubber. This three dimensional element acts as wayfinding to meeting spaces.