The first Faherty Brand store in Minnesota demanded a fun and joyful space. The design of the store is located in the newly designed Carillon complex. The store has a prominent façade and new two-story space that has dramatic daylighting and great access to the busy retail street.

“The design of the space was in keeping with the rustic and playful beach themed aesthetic that makes Faherty Brand successful,” said Betsy Vohs, Studio BV Founder and CEO. “Unique dressing room designs with custom art and color are the surprise moments in the space.” The space features comfortable lounge furniture and a small and simple point of sale area that is quiet and engaging for the sales team and the customers.