Qingdao's Cuihua store is located at 116 Yanji Road wanda Plaza. The whole project is based on the silk craft that Cuihua is most proud of. The whole store is artistically imagined as a 5-dimensional space where art, history culture and time coexist. We hope to make people have a richer emotional experience of space while meeting their basic needs.

The first "dissolving" step in filaments process is to melt the hard gold into the vessel, which is the cornerstone of all subsequent processes. The curved surface of the space facade expresses a chaotic state in our imagination. They seem to be the river of time, the melting gold and the barrier of the museum's sealed collections. Considering the material cost and future stores can be replication, we use modular curved glass to maximum performance out of the liquidity of the space. The pattern behind the transparent curved glass is rich brand recognition. These repeated patterns sealed behind the glass present a state similar to specimens. Time and space are flowing, but what we see in their state is the eternity that we hope to present.

The second and third steps in the silk process which correspond to "tying" and "drawing" respectively, are to pull out beautiful strands of solidified gold through tools with holes of various sizes. Top surface linear device is an expression of the state. We divided the line into three kinds of materials to form the top surface device. Gold is the essence of Cuihua. The blue translucent material is extracted from the blue in the Chinese palace, which is the brand blood of Cuihua. The white ones are functional light tubes. These are the embodiment of down-to-earth pragmatism. It is the embodiment of the solid foundation of Cuihua. At the same time, these silk devices can be integrated into any simple or complex plan, providing replicability for the store. Extracting the essence from chaos is the Cuihua’s attitude we express in the space.

The thin lines of the facade door and the background wall of the brand also echo the element of silk. We hope to express the basic part of silk craft with space and provide high-quality foundation stones for all treasures.

We give the connotation and symbolic "silk" over the artwork, so that customers can put into a complete high brand recognition immersive commercial space and enjoy leisurely and comfortable. The rich and full lines echo the background color so that the jewelry in the booth exudes a unique charm. "Silk" is reflected on the glass showcase, presenting a natural distortion and the interlace of verve. It give the time-honored Chinese brand with a wisp of temperature, bringing customers the ultimate experience.