Jorge Ignacio Torres is the mastermind, creative force behind Palabra Collective, Hair Salon, Art Gallery, and Futuro coffee shop.  Hired by EQ downtown as an adaptive reuse to this previously non descriptive day care center in the heart of the Roosevelt Row Art's district.  Any other architect or developer would peg this building for demolition.  However, we are able to transform even the ugliest of buildings into a gem.  Palabra was designed to reflect the Avant-garde styling of the Palabra Hair salon.   In collaboration with Jorge, AV3 design studio, designed Phoenix's most progressive hair salon and coffee shop.  In 2017, recognized by Architectural Digest as an example of the upcoming design scene in Phoenix.