Working as a team member in Studio Red of the Rockwell Group on htis invited competition, this proposed prototype incorporates the McCafe component found in European restaurants, kiosk ordering, messaging / design cues for new healthy lifestyle menu items and elements to increase retainage of teenage customers. The project included research at the McDonald’s Innovation Center and ultimately a full build-out of the prototype in Romeoville, IL.
Status: Built
Location: Romeoville, IL, US
My Role: Senior Architect for Studio Red, Rockwell Group