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10 Design Creates Experiential Retail Space at CIFI Changde Plaza

10 Design (part of Egis Group) unveils one of our major retail interiors schemes - CIFI Changde Retail Mall, setting a benchmark of experiential retail space in the city. 

The 21,500sqm Retail Mall is designed in response to the varied and ever-evolving needs of the new generation of consumers. When complete, it will accommodate an “Open House” for flexible use, diverse themed zones focusing on sports, wellbeing, and culture, together with an extensive gastronomy offer with cafes, themed food courts, fine dining and more. 

Jointly led by Design Principals Chin Yong Ng and Lukasz Wawrzenczyk, the design envisions an idyllic paradise and urban retreat in the bustling city. Drawing inspiration from the fabled “Peach Blossom Land” originated in the region, it reinterprets the classical Chinese aesthetics into modern design languages, with streamlined arcs and undulating forms adopted to create a layered spatial experience.

By optimising the circulation flow, the design seeks to evoke a sense of discovery and exploration throughout the mall. The journey begins as visitors access through the main entrance, where they will be greeted by the light-filled main atrium. The void edge is adorned by a series of accentuating platforms housing pop-up stores, cafes and flexible spaces, generating visual linkage between the retail floors and informing shoppers of their next destination.

The kid’s zone is centred around a common space on 3/F integrating interactive installations, workshops and learning facilities suitable for kids of all ages; whereas F&B spaces are set on a higher level for parents to relax and recharge while keeping their children in sight. 

For youngsters looking for a gastronomic adventure, a culture-themed food court is set at the basement with direct access from the Sunken Plaza. To curate an idiosyncratic journey of sensations, the space is transformed into a lively food market marrying digital technology with the locals’ collective memory of traditional living. 

With its diverse lifestyle offerings, CIFI Changde Retail Mall will become one of the most vibrant retail and leisure destinations within the region

For media enquiries, please drop a note to Catherine Chan, Partner - Marketing at

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Status: Under Construction
Location: Changde, CN
Firm Role: Retail Interior Designer