10 Design, a prominent firm within Egis’ Architecture Line, today announces the successful completion of its integration with SB Architects, marking a significant milestone following an 18-month period of collaboration since their initial merger announcement in July 2022.

Embracing a unified vision, 10 Design will continue to expand its global influence under a singular banner. In the Americas, the firm will operate as 10SB in the interim, honouring SB Architects' strong reputation in creating exceptional hospitality experiences. This dual-brand approach serves as a stepping stone towards a unified global brand, signalling 10 Design’s commitment to a cohesive and synergistic presence across all markets.

This strategic decision not only allows 10 Design to broaden its reach in the Americas with its renowned expertise in designing celebrated mixed-use developments, but also enables the firm to venture into new global territories, competing in the design of high-profile hospitality projects and cementing its position as a leading international design firm.

Ross Milne, CEO at 10 Design, says: “The past two years have been an incredible journey of collaboration between our two firms, and I'm excited to continue building on this success as we embark on a new chapter together. The combined geographic reach and diverse design expertise of our practices create a powerful platform for multi-skilled collaboration. By uniting, we’re not only stronger in terms of expertise and talent, but also in our ability to deliver projects across multiple sectors and scales, anywhere in the world.”

With the successful integration now complete, 10 Design emerges as a dynamic team of 400 architects and designers, strategically located across three regional headquarters in London, Hong Kong, and San Francisco. Complemented by six additional studios in pivotal global markets, the firm boasts 76 years of collective experience.

A global collaborative approach is at the heart of the firm, as demonstrated by London and Miami teams who are currently engaged on several joint projects. These projects include North Bay Village in Miami, Innovation Station in Virginia, and significant mixed-use developments in the Middle East. This is a testament to 10 Design’s ability to harness the best of global talent to fully align with the goals and vision of each project. 

At the helm of this transformative journey is a dynamic leadership team, Ross Milne, CEO; Chris Jones, Chairman; and regional Managing Principals – Scott Lee, Americas; Barry Shapiro, Asia; Doris Chen, China; and Jamie Webb, Europe and the Middle East. These individuals embody the entrepreneurial spirit and drive for growth that are at the core of the newly combined firm and will play a pivotal role in guiding its strategic direction for continued success.

Scott Lee, Managing Principal, Americas at 10SB comments: “We're delighted to announce this exciting milestone, which marks a pivotal moment in the firm's journey. Combining 10 Design's cutting-edge innovation with SB Architects' six decades of design excellence, we’re poised to take our collective reputation to new heights and establish ourselves as a leading force in the architectural world.”

As part of this new brand integration, 10 Design will be unveiling a refreshed brand identity, capturing the essence of the firm's spirit and ambition to evolve as a leading force in the industry.