10 Design

10 Design

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10 Design Appointed Lead Architect for LA VIE, A Modern Lifestyle Destination in Muscat, Oman

10 Design (part of Egis’ Architecture Line), has unveiled its design for LA VIE in Muscat, Oman, a modern mixed-use destination delivering business, leisure, wellness, and sports opportunities amidst panoramic views of the Muscat Hills Golf Course.

A 10-minute drive from Muscat International Airport, and near residential urban centers and Muscat’s central business district, the development celebrates the region’s natural beauty while providing visitors and the local community an array of modern golf experiences, year-round family-friendly activities, and a variety of F&B options to enhance daily life.

Developed by Oman Real Estate Investment Services LLC (ORIS), the real estate arm of Oman’s leading Investment Company, Ominvest, the master-planned development is comprised of Tivoli Muscat Hotel & Residences – including 80 hotel keys and 100 branded residences – along with 22 apartments, office space and clubhouse amenities, overlooking an 18-hole championship golf course nestled in a prime location between the mesmerizing Sea of Oman and the majestic Al-Hajar mountains.

Inspired by landforms embraced by a coastline, we wanted to bring the green to the terraces and the roofs of the buildings, blurring the boundaries between architecture and nature, for a truly immersive experience. While traditionally, stacked, tall buildings can feel disconnected from surrounding context, our intimately scaled design leverages cascading terraces and walkable slopes to bring people together, stimulate the senses, and invite engagement.

A modern home for golf, wellness, and leisure in Oman
With a strategic location that will draw a diverse set of travelers arriving to play golf and locals seeking memorable experiences with family and friends, the design is centered around the sport of golf while integrating exceptional residential, commercial, and tourism buildings within a built-up area of 64,000 square meters.

The centerpiece of the development is a new 80-room boutique hotel and 100 fully serviced apartments managed by Tivoli, serviced with an elegant 70-meter rooftop pool, fitness center, ballroom, four meeting rooms, and an Anantara spa. The residential complex also includes 22 apartments and eight independent luxury villas, the latter with ground-level or rooftop pools showcasing picturesque views of the golf course and mountains.

Providing guests and residents eclectic dining and shopping experiences, a range of F&B options – including a rooftop bar and restaurant, lobby lounge café, sports bar, and all-day dining restaurant – will be complemented by 2,800 square meters of retail space hosting a variety of international brands.

For the golf-driven hospitality environments of today and tomorrow, designers are tasked with creating vibrant backdrops for social events and gatherings that will resonate with multifaceted, multigenerational audiences. In collaboration with ORIS, 10 Design created a welcoming, social atmosphere where the Tivoli hotel is programmed for events and weddings and the design affords opportunities for ballroom activities to spill out to areas overlooking the golf course.

We’re honored to collaborate with ORIS in creating a world-class destination where the mountains and sea provide a cinematic backdrop for vibrant hospitality environments and a highly amenitized golf experience. Our design invites a multigenerational audience of golfers, travelers, and residents to access a new world of golf leisure in a prime location experiencing growth and transformation.

An inviting design that ushers in a new future for golf
The property’s international standard golf club, LA VIE Club, is poised to be one of the premier golf facilities within the region, with a fully reimagined 18-hole golf course surrounded by spectacular views and lush nature. Reflecting an evolution in golf club and golf course design, the club caters to beginner and elite golfers of all ages. In addition to the course, LA VIE Club features the first TopTracer Driving Range in Oman, offering fun, tech-driven experiences such as interactive games and virtual golf courses so that golfers of all ability levels can practice and improve their game in a user-friendly, informal setting.

Echoing this ethos of accessibility and approachability, the new scheme by 10 Design brings the golf environment inside the development through two L-shaped pockets, with the first nine and the last nine holes of the golf course connected to the building form. The fluid exterior wraps around and anchors large green public spaces, creating a distinctive silhouette for the site-specific golf course, which integrates the natural valley terrain.

The building orientation maximizes the natural wind from the southwest and reduces energy needs, with sun shading devices that minimize solar heat gain. In addition to implementing evaporative cooling techniques through strategically placed water features, the design leverages the capabilities of the site and maximizes views, while creating an intimate environment for users.

Inspired by the textures and colors of traditional Omani cities, the expressive forms by 10 Design showcase materials familiar to the locale, with a combination of white surfaces complimented by warm local stones and rich wood finishes. The full structure is slated for completion at the end of 2024, with an anticipated opening of Q1 2026.

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Status: Under Construction
Location: Muscat, Oman
Firm Role: Architecture, Masterplanning, Landscape, Sustainability