How to define a clear image for the hi-end tile collection Ragno Espressioni? The solution was focused in two steps: 1_a new concept linking the different product lines to a unique, personal and coherent expressive world and 2_the definition of the new image to be applied within the design of specific different communication tools such as catalogues, advertising, exhibit units in multi-brand shops, fair booths. Doing so, the definitive Ragno Espressioni identity was set with the parallel result of raising the Ragno company brand value.
Apart from the general setting of the new brand and product identity, the Art Direction for Ragno included the design of:
_more than fifty photographic sets
_nine new product catalogues
_Ragno booth at Cersaie 07 and Cersaie 08
_Ragno retail exhibit system
Research and Concepts for new ceramics products were part of the task as well.
Client: Marazzi Group
Place: Milano, Modena
My Role: Designer | Art Director
Additional Credits: Assistant Designers: Manuel Viliotti, Naoko Kawano, Federica Zallone, Camilla Amadio, Daniela Biccari
Visual Designer: Elisabetta Naldi | Ikos, Modena
Styling: Alessandra Monti
Art Buying: Ida Capaldo, Donatella Galli | Monti Studio, Milano
Photography: Federico Cedrone