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photo by alexandra repp
photo by alexandra repp
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The bathroom’s circus | Kale @ ISH 2015 |

Organizing a massive sanitary ware and bathroom furniture exhibition in a small space needs a certain degree of confidence with the stage and a feel for the expectations of the audience. The designer finds himself in unstable balance directing a play with so many big characters within a limited plot. So some coup de theatre is necessary to keep the attention of the audience alive and reacting. For instance the solution is a palette of smooth colors - that wraps solid jagged geometries staging different families of products – in  contrast with the deep all-black background. The same fragmented geometries lead the guests through a simple and fluid path. And if still in need of orientating themself in such a demanding environment the visitors who look more carefully to the graphic motif of the stand wide back walls will discover there an abstract treatment of what results to be a map of the displays. As in a acrobatic jump from the floor to the ceiling, the geometries of these impressive graphic work have a last leap onto a 3D grid composition of neon light tubes floating all over the stand space. Like in any theatre worth of respect a higher balcony gifts the guests with a bird-eye view of the whole installation

 
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Status: Built
Location: Frankfurt am Main, DE
Firm Role: creative direction
Additional Credits: creative direction | paolo cesaretti

design team | paolo cesaretti | debora palmieri | manuela mottareale | rami boushdid

visual design | claudia astarita

contractor | la bottega

photo | alexandra repp

client | kale group

trade show | ISH 2015 Frankfurt D

area | 153 sqm

 
photo by alexandra repp
photo by alexandra repp
photo by alexandra repp
photo by alexandra repp
photo by alexandra repp
photo by alexandra repp
photo by alexandra repp
photo by alexandra repp
photo by alexandra repp
photo by alexandra repp
photo by alexandra repp
photo by alexandra repp
photo by alexandra repp
photo by alexandra repp
photo by alexandra repp
photo by alexandra repp
photo by alexandra repp
photo by alexandra repp
photo by alexandra repp
photo by alexandra repp