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Paolo Cesaretti Architetto

Paolo Cesaretti Architetto

Milan, IT

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photo by © Lorenzo Pennati
photo by © Lorenzo Pennati
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Royal Ceramica | Cersaie 2012

A trade fair booth as the opportunity to design a temporary showroom and associated visual communication. The decorative qualities of the ceramic products displayed are the theme that echoes the design of the context. Absolute black is chosen to emphasize the wide range of colors characterizing the products. The exhibition is organized within independent volumes which offer a controlled view of the individual products on display and mark a clear but fragmented path full of visual overlap. The interior is bounded by a long black velvet curtain that hides work and meeting spaces characterized by large light installations and customized furniture.

 

The decoration as ruling icon is also the subject of the visual communication within the fairground contributing to the identity of the whole project.
 

 
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Status: Built
Location: Bologna, IT
My Role: Architect
Additional Credits: Collaborator: Kostantia Manthou
Contractor: Olgiati Srl

 
photo by © Lorenzo Pennati
photo by © Lorenzo Pennati
photo by © Lorenzo Pennati
photo by © Lorenzo Pennati
photo by © Lorenzo Pennati
photo by © Lorenzo Pennati
photo by © Lorenzo Pennati
photo by © Lorenzo Pennati
photo by © Lorenzo Pennati
photo by © Lorenzo Pennati
photo by © Lorenzo Pennati
photo by © Lorenzo Pennati
photo by © Lorenzo Pennati
photo by © Lorenzo Pennati
photo by © Lorenzo Pennati
photo by © Lorenzo Pennati
photo by © Lorenzo Pennati
photo by © Lorenzo Pennati
photo by © Lorenzo Pennati
photo by © Lorenzo Pennati
photo by © Lorenzo Pennati
photo by © Lorenzo Pennati
photo by © Lorenzo Pennati
photo by © Lorenzo Pennati
photo by © Lorenzo Pennati
photo by © Lorenzo Pennati
photo by © Lorenzo Pennati
photo by © Lorenzo Pennati
photo by © Lorenzo Pennati
photo by © Lorenzo Pennati
photo by © Lorenzo Pennati
photo by © Lorenzo Pennati

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