A new point of view on design. A window onto the Club’s activities. A promotion strategy for its headquarters in Palazzo Carrù della Trinità.
The project won the tender by Compagnia di San Paolo. Supporting Studio Saglietti’s visual renovation and digital communication campaign, the new exterior design has achieved a low impact, mindful of its context.
A light, contemporary intervention, overlapping the existing historical façade, to create a new perspective and a new focus on the activities.
The renovation features a new entrance gateway on the court and a set of transparent colored plates between the two front openings. A window onto the Club that does not cancel, alter or deny its historical architecture, in a perfect synergy with Studio Saglietti’s new visual identity.
Status: Built
Location: Torino, IT