Los Angeles, CA



Online couture retailer desired a flexible space for their physical debut store and the design of the boutique responds by showcasing a changing selection of designers while transforming periodically into an event space.  Set back from Melrose Avenue, a square display window within a dark metal wall announces the store’s entrance.  Inside, a long wall of vertical fins emphasizes the space’s verticality while affording individual display niches for a changing group of apparel labels.  Each fin is cut to a unique curved profile, countering their repetition in plan with a soft vertical topography.  Custom designed fixtures of stainless and black dyed MDF are minimal, low, and removable.  A passage way leads to a walled garden containing a set of museum-like vitrines displaying contemporary and vintage fashion pieces.

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Status: Built
Location: West Hollywood, CA, US