What we know for sure is that the mall of the future is not a mall. It’s an entirely new retail experience and lifestyle —one that will change throughout the year and even throughout the day to keep people coming back for new, fresh experiences. These advancements will affect developers, consumers, retail brands and designers, from the smallest neighborhood strip mall to the most impressive Class-A regional shopping center. The future of retail is ever-changing and ever-evolving and it’s up to developers, retailers and designers to pinpoint what fads will fade and what trends will cement themselves and flourish into the future.