Detroit, MI
ROSSETTI worked closely with Stockholm Globe Arenas, AEG + the City of Stockholm to design outstanding fan experiences segmented to precisely match fan demographics. ROSSETTI used its unique Return On DesignTM approach to develop the most profitable design solutions for the sports facilities. Premium spaces include an exclusive members-only club + lounge area that is the ultimate in business entertaining. The Supporter Clubs are open + communal, yet provide devoted fans a space of their own to enjoy the game with other members. Restaurant concepts offer additional ticketing options. ROSSETTI also addressed fan activation points such as the concourse, concessions + entryways.
Status: Built
Location: Stockholm, SE
Firm Role: Hospitality Architect, collaboration with White