This redevelopment offers a unique opportunity to deliver a new mixed use development of the highest quality, delivering much needed housing and amenity provision to the area and presenting a catalyst for future quality developments in advance of the 2012 Olympics. It is envisaged the site will form part of a broader regeneration of the Wembley area and will enhance and help to create a distinctive urban residential neighborhood, reinforcing the vision of good quality, high density housing and setting the standard for subsequent phases of development.