Dukyoung Lee

Dukyoung Lee

Columbus, OH, US



The studio prompt, termed ‘Pop-up,’ entails designing a temporary retail store to be constructed/deconstructed on college campuses to raise brand awareness for a major retail corporation. The final presentation entailed a comprehensive branding package, including take-aways, marketing events, as well as the design of the pop-up.

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Status: School Project
Location: College campuses across the United States