The project is designed with the Rainey Street neighborhood character in mind, known for its trendy shops, eatery, and nightlife. The project reimagines an infill site along Rainey Street, previously used as a food truck lot, into a high-rise mixed-use tower designed in such a way as to invite and engage the public. Ground-floor retail and alcoves planned into the building’s street frontage create social space and allow for a sidewalk cafe culture. Two historic bungalows are preserved and incorporated into the site plan with a landscaped walkway that acts as a connection point allowing pedestrians to safely traverse from Rainey Street to the riverfront trails and park to the west.

A contextual planning approach, and a sensitive yet bold architectural vocabulary, shape this project into the heart of Rainey Street. Masonry brickwork encapsulating the building podium engages local masons to further connect the building to its setting and reaffirm its sense of place in the neighborhood. The residential tower above the garage podium extends the project’s themes with mixed aesthetics that echo Rainey Street's dynamic collection of commercial activities. Residential amenity levels atop the podium are arranged in staggered tiers that seem to organically erode into the building mass.