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"...we’re losing focus on the how and why of innovation. We throw the word around so casually that it’s starting to become synonymous with the idea itself. But let’s be clear: An idea is not innovation.
Innovation is about matching need with execution. It’s about changing the conversation and following through."
— Michael Bricker in The Indianapolis Business Journal
Chief Innovator at PUP, Michael Bricker, pens a brief article on the need for stamina in the design field. I and others have often argued here that "design" doesn't end after the initial concept sketch, that in fact this is where design begins: in the wrestling of the idea into reality and the... View full entry
