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[Traces] helps users bridge the disconnect between their real and digital worlds, in order to tackle anxiety caused by our online lives. Traces is a part messenger, part surprise-gifting service that lets users leave digital messages at physical locations for their friends to pick up with their smartphones when they are at those locations. [...]
The sender can construct a digital gift using any combination of text, images, video, tickets and vouchers.
— wired.co.uk