A brief history of architecture fiction.

Admittedly, commercial real estate signs are not a particularly literary sort of fiction, but this sub-genre does have its own traditions and mores. Its practitioners exercise what we might consider a tentative form of realism: After all, their stories should be plausible enough to, ideally, attract capital. Thus certain rules and strictures — relating to commercial potential, practical materials and the laws of physics — must be observed. — Places