Whether you're flying out for the holidays, staying at home, or you happen to be a migratory bird searching for a stylish pitstop in the midst of your seasonal travels, you might want to check out the birdhouses in Airbnb's "Every Traveler Deserves a Home" campaign that launched on Dec. 16. Strict practicality aside, the quaint factor of "birdbnb" is hard to ignore.
Airbnb paired up with ad agency Pereira & O'Dell for their first integrated marketing campaign to promote travel and hospitality by aiming the spotlight on nature's most frequent flyers. A team of artists commissioned by Airbnb crafted over 50 birdhouse replicas of the company's home listings around the world.
Other participants include ornithologist Carolyn Atherton who consulted in the campaign, miniatures experts, and a behind-the-scenes film directed by Alma Har'el.
The short film (linked below) shows the artists having fun as they make the birdhouses and dance to musician Zach Shields performing his original track "Home to You." To top off birdbnb's adorableness, the film captures a few shots of colorful birds landing into the houses and "enjoying" their temporary home-"tweet"-homes.
The birdhouses will be on public display at the Audubon Park's Tree of Life in New Orleans until Sunday, Dec. 22. You can also click here to see a 360-view of the installation site.
Images courtesy of birdbnb.
Browse the thumbnail gallery to see the birdhouses.
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