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Chevolution! (v. the iconic capitalist brand)
"He was good-looking, he was young, but more than that, he died for his ideals, so he automatically becomes an icon." "There is a theory that an image can only exist for a certain amount of time before capitalism appropriates it. But capitalism only wants to appropriate images if they retain some sense of danger."- Trisha Ziff
A film produced by Trisha Ziff on the iconography of Che Guevara, Chevolution, is expected to be released in early 2008. bbc
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you know really cuba should have gotten the rights on this image and that way they could have put in the face of the embargo against them. the revolution will be televised but it will be on pay per view for 49.95.
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