Discovery Communications has scooped up a companion Web site to its upcoming Planet Green cable network, agreeing to buy Treehugger.com for about $10 million. NY Post | Business Journal
The Post is reporting 10 million, but I find that extremely cheap for such a great media source, especially for one producing a new breed of groundbreaking/progressive content. For a mass readership of eco-conscious types and cultural vanguard, the price is that of "peanuts" when you consider other reports saying that, "Discovery plans to pour several HUNDRED million dollars into developing Planet Green over the next five years."
Let us not forget the structure of this media industry—the nature of it (survival of the fittest as it may be)—but MOST importantly, lets us not sell ourselves short. Literally.
Graham, Ken, Michael (founders & makers of TH): best of luck to you all, and keep on...(making money, that is). Just remain true to the roots you've cultivated.
Aug 2, 07 6:08 pm ·
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The Post is reporting 10 million, but I find that extremely cheap for such a great media source, especially for one producing a new breed of groundbreaking/progressive content. For a mass readership of eco-conscious types and cultural vanguard, the price is that of "peanuts" when you consider other reports saying that, "Discovery plans to pour several HUNDRED million dollars into developing Planet Green over the next five years."
Let us not forget the structure of this media industry—the nature of it (survival of the fittest as it may be)—but MOST importantly, lets us not sell ourselves short. Literally.
Graham, Ken, Michael (founders & makers of TH): best of luck to you all, and keep on...(making money, that is). Just remain true to the roots you've cultivated.
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