“Sotheby’s had gambled that the market for contemporary art would continue to rise this week, and it did. The auction house also worked overtime promoting paintings like the Rothko in which it had invested heavily. For months the company had been relentlessly marketing the Rothko, advertising it heavily, sending it to art capitals, inviting mega-rich collectors to private viewings and even offering collectors the opportunity to hang it in their homes, as if trying on a piece of couture.” NYT | IHT slideshow | Sotheby's Preview
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I find it funny that architecture (houses in particular) have not recieved the monetary status that modern art has.
If firmness was removed from the Virtruvian synthesis you might see a reversal of fortune. Or maybe architecture just needs a Warhol. You volunteering?
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