Tali Krakowsky, founder of experience design studio Apologue, will be speaking at the 10th annual conference of FITC in Toronto.

Her session, presented with Branden Hall of Automata Studios, will explore the behind-the-scenes of Apologue’s new permanent media installation for the cultural institution, LA Plaza, in Downtown LA.

New forms of display technology, together with innovations in cloud computing and the possibilities of generative code, have inspired a different approach to digital storytelling for media installations. Krakowsky and Hall will discuss the inner workings of this unique, self-choreographing, generative show control system that embodies ideas around the present and possible future of narrative, and its possibilities in physical environments.

FITC is a design and technology festival that operates globally. This year, for its anniversary, it will feature speakers Kyle Cooper, GMUNK, Wesley Grubbs, Robert Hodgins, Seb Lee-Delisle, MK12 and Theo Watson.

For more info on the event, its agenda and speakers, please visit: http://bit.ly/l4WyEB.

About Apologue
Tali Krakowsky is the founder of Apologue, Inc., dedicated to the creation of immersive environments that seamlessly integrate new media, storytelling and physical space. Committed to a highly multi-disciplinary and collaborative methodology, Tali has imagined and created interactive spaces for clients such as CHANEL, Victoria’s Secret, BMW, the Museum of Modern Art, IBM, Frank Gehry and Van Cleef & Arpels.

Born in Israel and raised in Hong Kong, Tali has a Bachelor of Fine Arts in Communication Design from the Parsons School of Design and a Master of Arts from UCLA's School of Architecture, where her thesis was on interactive architecture. She is a frequent speaker and writer on the topics of design, technology, and architecture, and is also a curator and moderator of global, cross-disciplinary events that focus on facilitating conversations amongst professionals around the science and fiction of immersive design.

www.apologuestudio.com