... according to a person familiar with the plans who is bound by a nondisclosure agreement, Apple has already begun work on such a store in Santa Monica. Like the Peter Bohlin-designed Apple Store on New York's Upper West Side, it will have a tall, striking glass storefront... — cnn.com
The Santa Monica store episode also illustrates Apple's unusually covert way of doing business. Interviews with almost two dozen people familiar with Apple Store negotiations say the Cupertino, California, company sometimes employs uncommon legal tactics, refuses to name itself in public documents and hearings, and has sworn city government officials to secrecy.
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