. What the hell is Google Base? | Googlerumors
"It (the current system for determining which ad to show on which page) is a wonder of technology that rivals its search engine in complexity. For every page that Google shows, more than 100 computers evaluate more than a million variables to choose the advertisements in its database to display - and they do it in milliseconds. The computers look at the amount bid and the budget of the advertiser, but they also consider the user - such as his or her location, which they try to infer by analyzing the user's Internet connections - as well as the time of day and myriad other factors Google has tracked and analyzed from its experience with advertisements."
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The official Google Base explanation, which is admirably cryptic.
"Hidden behind its simple white pages, Google has already created what it says is one of the most sophisticated artificial intelligence systems ever built. In a fraction of a second, it can evaluate millions of variables about its users and advertisers, correlate them with its potential database of billions of ads and deliver the message to which each user is most likely to respond" – and it's missing!
It was last seen checking into the canteen for a quick shot of espresso, but surveillance cameras lost sight of it at midnight on Friday.
Watch your back.
its strange they'd use the word base... maybe they're making some reference to al qaeda, to elaborate on googles mission against microsoft.
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