A total of 66 proposals were submitted, an unprecedented number according to the DCD, with 15 developers selected. Milwaukee will sell the houses for as little as $1 and provide an estimated $75,000 development subsidy and grant a $5,000 workforce subsidy. Following the renovations, the properties can be sold to owner-occupants, rented out, or placed into a rent-to-own program. 

The MKE initiative is funded by $394.2 million in federal money from the American Rescue Plan Act, which was created to offer pandemic aid. As reported by Urban Milwaukee, the properties cannot be flipped to another investor-owner. Unless sold to an owner-occupant, the homes must be developer-owned for at least five years. In addition, developers are required to provide work to unemployed or underemployed city residents. 50% of employees must also reside in a collection of specific zip codes, and they must be paid a living wage of at least $12.21 per hour.