This post is brought to you by YACademy.

In the meeting rooms of the Royal Carlton, in Bologna, the working table promoted by the Monrif group carried out research aimed at re-imagining the group’s hotels as tools for green and urban sustainability met for the first time. 

The idea came from the group’s head of operation, Nicola Foschini, who imagined the group’s hotels as destination hotels. To this end, they involved YACademy, a leading international institute in the field of architectural design, Danish firm Bjarke Ingels, and architect Giulio Rigoni to lead a group of alumni of the academy in creative brainstorming. The goal was that within a month, they would have suggestions to imagine a more beautiful, green, and sustainable Bologna, thanks to the presence of the group’s hotels. 

The research and project consisted of eight architects from five different countries who started to develop a design for the requalification of the facades of the Royal Carlton. A unique location in Bologna with its eclectic garden that includes pavilions, a swimming pool, and palm trees, all exotic scenarios very popular between the 80s and the 90s, but today require a substantial update. The goal was to imagine a magnificent garden that, climbing up the façade, would enter each room through the many balconies overlooking the street. In this way, the hotel guests can enjoy an experience of quiet and immersion in nature, even in a purely urban location such as the Royal Carlton. 

The project does not limit its ambitions to this single location. “I like to imagine the group’s hotels as icons scattered throughout the city," said Foschini. "Icons that make the city greener, more pleasant, and sustainable, conveying, through architecture, the group’s commitment to sustainability and its responsibility in the social and urban environment in which it operates: each hotel should be an oasis of peace, capable of making the portion of the city in which it is located better.”

“The commitment of the Monrif group is certainly meritorious," concludes Cecchini, YACademy’s Director and Founder. "It combines the sensitivity of one of the most prestigious names in contemporary architecture with the inclusion and training of young talents, expressed by the participation of the young students from our academy: we are confident that this research has led to exciting results which are destined to a highly positive outcome.”

Join YACademy’s network. The applications for courses in Architecture for Exhibition, Architecture for Humanity and Marketing and Communication for Architecture are open until September 30th. Click here to learn more and register. 

Contact studenti@yacademy.it to learn more
IG yacademy_bologna FB  yacademybologna