With the hotel industry looking to regroup due to the effects of the recent pandemic, architecture firms are continuing with upcoming hospitality projects as team with innovation and hospitality groups.
This month, Gensler and GSD Group announced its collaboration with Atari® Hotels. GSD Group is an innovation and strategy hospitality group based in Scottsdale, Arizona. They have already secured their plans to construct future Atari Hotels in Austin, Chicago, Denver, San Francisco, San Jose, and Seattle, according to Atari Hotels.
Although their recent collaboration and planning details are still emerging, many have already expressed excitement towards the highly anticipated video game classic inspired hotel. According to a statement from Atari, the 400-room "family-friendly" hotel will be teeming with "retro-futurism, pop culture, and nostalgia." GSD Group's Managing Partner Shelly Murphy expresses, "Like Atari's legacy in innovation, Atari Hotels is infusing synthetic reality into every aspect of the hotel, creating an immersive hospitality and gaming experience for our guests. From our virtual interactive world to the physical locations, every element of Atari Hotels will offer a unique and authentic experience for everyone."
Project renders of the hotel already show the hotel's intent to wow with an interactive and immersive experience. Tom Ito, Global Hospitality Director at Gensler, shares in a statement, "We assembled a multi-disciplinary design team with experts from hospitality to branding, sports, and digital experience design to develop a dynamic brand that is unmatched in the hospitality industry." He adds that the team aims to present a "new kind of immersive experience" specifically for the debut of the hotel.
12 Comments
That section looks familiar...
https://archinect.com/news/art...
Has some of this DNA as well, I think?
Ya think maybe those architectural designs were making theirs look like the Atari Logo (which is meant to look like Mt Fuji)?
Your looking for reasons to complain.
No, I don't. And who's complaining? Other than you, I mean.
Yeah, just look at the Atari logo. Easy.
The Cathedral was built in 1971. Atari was founded in 1972. The Cathedral is in SF. Pine Bluff is in Arkansas. Mt. Fuji is in Japan. Please tell me who's looking for reasons to complain.
unnecessary. why is this being built?
Ever been to Vegas? I think it is Necessary.
Nothing in Las Vegas is necessary. And yet, there it is.
that whole town is unnecessary, that's not how any of this works
I bet that post rafaelt good, though.
I think this is the one remotely quirky and cool-ish things Gensler has done in a very long time.
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