The ghost kitchen is an increasingly crowded space. In addition to Reef, there are Zuul and Kitchen United in the United States, Deliveroo in London and Paris, and Panda Selected in China. CloudKitchens, the new venture run by Travis Kalanick’s City Storage Systems, buys real estate, brings in kitchen facilities, and leases them to chefs and small-business owners, most of whom do not have other brick-and-mortar spaces. — The New Yorker
Anna Wiener, a contributing writer to The New Yorker, surveys the landscape of delivery- and takeout-only "ghost kitchens" that have taken root in American cities following the COVID-19 pandemic by focusing in on kitchen pod start up company Reef Technology.
5 Comments
called it. new typology (ish).
new way to grift dollars off the backs of failing restaurants while calling it innovation. Fuck ghost kitchens, they'll never get a dime from me.
I've had one thing made by others since March 15. Was a very good client and offered for free.
I have always (and will always) hate cloud kitchens, Uber Eats, Postmates - all that shit.
But I know a lot of restaurant operators that love that shit. Much lesser overheads and customer management. This is what the world has gotten to....
The future of dining out is not the kitchen without restaurant but the restaurant without the kitchen, a nice atmosphere and entourage where you dine together and delivery people bring different foods:
(sorry in Dutch)
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