But since late last month, the scent of wood and citrus has permeated the 101st floor.
The scent was made to resemble something that does not exist at the top of one of the tallest buildings in the world: trees, all native to New York State, including beeches, mountain ashes and red maples. It has some citrusy notes, for freshness. And it has a name: “One World.”
— The New York Times
The New York Times delves into what went into creating "One World," the "sleek" and "modern" fragrance developed by scent designers IFF, the company behind Abercrombie & Fitch's "Fierce" cologne and other notable scents, for the One World Trade Center tower's observatory.
Keith Douglas, managing director of the observatory and a major force behind the idea to create the custom scent, tells The New York Times he sought to create "a subtle complement to the experience” of being 1,700-feet up in the sky. “We didn’t want it to be something that was distracting or overwhelming. We wanted the exact polar opposite,” Douglas explained.
11 Comments
if One smelt it, One World dealt it
These unnecessary fragrances create real barriers to many people with disabilities and are a violation of the American with Disabilities Act.
That's one way to kill tourism & the planet while you're at it..
Add to the toxic load of this world..make people sicker. Stupidity at its finest .
A truly dangerous thing to do for asthma sufferers and for the youngest members of society with delicate lungs.
What a shame that millions of visitors who would have come to visit this magnificent place will now not be able to do so, because you have chosen to pollute the indoor air there with chemicals that are harmful to so many!
when you’re so woke that you fight for people with scent sensitivity disorders.
This custom-made artificial scent does not evoke the woods. Rather, it pollutes the air and robs tourists of their right to breathe fresh, natural air.
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