“We are not aiming at having more visitors or larger attendance, but we’re aiming at being more accessible, at having open doors,” he said in an interview. “As a civic institution, we should be like a library, where you can just walk in.” — LA Times
With its recent celebration of turning 40, the Museum of Contemporary Art, Los Angeles received a generous gift of $10-million from MOCA Board of Trustees President Carolyn Powers. The goal of the museum's future is to aid and assist in a "civic-minded" vision for the museum, according to MOCA Director, Klaus Biesenbach.
General adult admission to the museum ranged between $8 - $15, with free admission on Thursday evenings. However, after receiving this generous donation from Powers, this change is a significant step for the museum. According to board chairwoman Maria Seferian, "This is a game-changer, one of the greatest gifts our museum has had in a while," she said. "We've thought for a long time how we could go free and make the museum more inclusive, and now we have the opportunity to, so we're so excited."
Recent Pritzker Prize winner Arata Isozaki designed the museum in 1986. Since then it has stood to house some of the most prominent collections of contemporary art. For Isozaki, the goal for the building's design was to contrast the museum's surrounding area. Quoting the LA Conservancy, "With only four of its seven floors above street level, its sunken, red sandstone-clad design is a welcome contrast to the extreme heights of the Bunker Hill glass-and-steel high rise towers."
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