The buildings, which resemble glass jars, preserve an image of Amazon’s supposed benevolence as a company and an image of neoliberal capital as growth, as opposed to absence and austerity... Amazon’s decision to abandon plans for its New York–based HQ2 still fresh in everyone’s mind, it’s hard to see The Spheres as anything but an oversized swear jar brimming with half-hearted promises and watery intensions. — Los Angeles Review of Books
Though the greenhouse is one of the oldest building types, its conflation with the office building types in the 20th century was still regarded as a wondrous spectacle. Kevin Roche's Ford Foundation building, for example, was a marvelous example of the combination of corporate modernism and biphilic design when it was completed in 1967 - so much so, in fact, that it inspired a number of imitators.
One such imitator is NBBJ's Amazon Spheres, completed in Seattle, Washington last year. For the Los Angeles Review of Books, Sheila Liming reflects on how the interiors of the famed spheres are designed to appear lush, open and airy to render labor invisible (or, at least, to 'beautify' labor). "While I saw plenty of plants and waterfalls and tropical fish, plus the occasional latte," Liming writes, "I didn’t see a lot of work happening, including the work of tending and maintaining the plants, which must be substantial in order for the space to function and look its best. And this, I began to suspect, might be the whole point."
The Spheres' resemblance to the geodesic domes of Buckminster Fuller, without any programmatic overlap, only furthers the argument that the design is one of feigned altruism over the real thing. "It announces its company’s good intentions to the world by erecting a monument to absence, "Liming argues. "The absence of nature in modern life, the absence of social connection within white-collar work, even the absence of affordable housing in cities like Seattle thanks to companies like Amazon."
No Comments
Block this user
Are you sure you want to block this user and hide all related comments throughout the site?
Archinect
This is your first comment on Archinect. Your comment will be visible once approved.