The multi-billion dollar company made moves this year with its heavy presence of retail stores through out the globe. From their new and newly remodeled stores every flagship highlights elements of accessibility, natural light, and energy efficient initiatives present. This year alone, nine brand new Apple stores were built across the globe. Each with a custom layout and a large focus on community, Apple's retail strategy is pushing the boundaries for what is possible for the global enterprise.

Through out the year Apple strived to transform its flagship stores to become more than just places to buy product. The goal of creating a sense of community through their retail spaces, Apple launched Today at Apple in 2017. The goal was to expand costumer reach and community awareness through Apple "sessions." These in-store, creative, educational sessions are hosted weekly through out their retail stores. Banking on these physical, immersive experiences, these sessions are considered to be Apple's most underestimated competitive advantages.

Apple's products and thoughtful merchandising will always be its shining star, however, the company is learning how to keep the business adaptable and relevant to the everyday consumer.