Eunpyeong Hanok Village was selling locals hanok, the traditional Korean tile-roofed residences that have, after hundreds of years, increasingly been destroyed and replaced by towering steel structures; indeed, not since the 1930s have hanok been constructed in significant numbers.
The decline of vernacular architecture in the face of global urbanization is, of course, hardly new, though traditional Korean hanok are a particularly stark contrast to modern city living.
— The New York Times
A new housing development, Eunpyeong, in northern Seoul is solely dedicated to constructing traditional Korean hanok houses. The design adheres to certain guidelines on proportion and design, with a low center of gravity, a courtyard, and an orientation towards nature.
The hanok's popularity comes from a need to connect to Korean identity and a desire to slow down from a past-paced economy. The minimalist design confronts the occupant with the amount of stuff they own and orients them to reconsider a new, slower way of life.
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