As legalized marijuana begins to sweep the U.S, the rapidly expanding cannabis industry has ushered in a new era of high-design shops trading out tie-dye and Grateful Dead tees for smoking devices that look straight out of an Apple store and products wrapped in designs by Pentagram.

Electric Lettuce, a recreational dispensary with multiple locations across Oregon, delivers this modern stoner culture in spades. Deeply rooted in the 1960s—with a waiting lounge decorated in vintage cannabis paraphernalia where customers can listen to records spinning Janis Joplin and Jimi Hendrix—the store evokes a classic counterculture feel with a polished touch. 

The team behind the store—JHL Design working alongside branding agency OMFG Co.—have worked together before to deliver another one of Portland's fancy weed stores, Serra. Serra is a sophisticated, minimalist shop that one would reasonably walk into thinking it was a jewelry store. Electric Lettuce, on the other hand, is its chilled-out sister where customers go thinking they're in their cool uncle's basement.

The interior evokes a clean, hippie vibe through the use of vintage furniture, wood paneling and cabinetry, and an old-school color scheme. Unique fabric and smooth wooden forms in the central lounge space offer a relaxed and warm feeling that continues throughout the space. Modern, wooden shelving and a glass display case show a balance of past style and present design, keeping the space comfortable and sophisticated. The bright colors of the exterior mural and muted neon window lights drive home the sixties feel.

Electric Lettuce wants people to come and buy their product, but they also want it to be a place where everyone feels at home. Their location in Portland's Lloyd District neighborhood is even set in a typical American Foursquare, with a mural painted on the outside to help distinguish.

Their products are also a bit of a throw back; they offer a "righteous selection of smoking accessories, cannabis edibles and topicals, concentrates and extracts, and grass, dope, reefer." The team is working with growers to find old, classic strains to create a full brand experience. Now with four stores across Portland, Electric Lettuce is redefining the retail marijuana experience, hearkening back to another era when weed was still illegal, but that didn't stop anyone!