This December, corporate flops will be showcased when the Museum of Failure comes to Los Angeles. Don’t let the name fool you. The Museum of Failure is a celebration of history’s failed products and services and the lessons learned from them.

Exhibited at the A+D Architecture and Design Museum in the Los Angeles Arts District, the Museum of Failure welcomes visitors to enjoy an experiential journey of failures-past beginning December 1 through February 4, 2018.

welcomes visitors to enjoy an experiential journey of failures

The Museum of Failure will treat its visitors to a shrine of history’s epic fails by some of the world’s best known companies. Marketing catastrophe that was Bic for Her? Yup. The two-wheeled, self-balancing transport innovation, Segway? Better believe it. These, along with artifacts spanning from the 17th century right up to the present day, including the frozen beef lasagna by Colgate, demonstrate the types of failures the museum will showcase.

Other highlights include the hula chair (just envision it), one of Apple’s few unsuccessful devices, the Newton, and even President Donald Trump’s version of Monopoly from 1989 made the cut. With surprise Instagram moments all around, the museum is a family affair with failures for everyone from ages 9 to 90.

“At large, as a society, we are too obsessed with success and underestimate failure,"

First displayed in Sweden, the collection of 100+ failures was originally conceived by psychologist and innovation researcher, Dr. Samuel West, as part of his research on corporate success and innovation. When he discovered that 80-90% of industries’ projects fail, West felt the untold stories of failures and the lessons within them did not get their deserved attention. “At large, as a society, we are too obsessed with success and underestimate failure," says West. “I started the Museum of Failure out of frustration — it’s time we accept failure, learn from it, and truly achieve progress. I am thrilled to bring the hilarious, yet impactful memories of these colossal flops to Los Angeles.”