It has also been remarkable to watch Amazon pursue a dramatically different strategy. Its plans for a second headquarters suggest that in terms of architecture and campus planning it wants to be everything Apple is not. It wants to lean into the city — and thorny questions about gentrification and housing prices, to the extent that they will be a natural byproduct of this process — rather than away from it. — Los Angeles Times
"Though he took a very different path to get there," Hawthorne writes in his LAT opinion piece analyzing Apple & Amazon's lofty headquarters ambitions with a focus on urban integration (or the complete lack thereof), "Bezos ultimately reached the same conclusion Jobs did: that the wealthiest and most powerful tech companies owe nothing to the American city."
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One day I'll find an ambitious young architect to partner with to save historic Hollywood and create Los Angeles' Eiffel Tower.
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