“No lines. No checkouts. No registers. Welcome to Amazon Go.” The newest “disruption” offered by Silicon Valley promises to radically shake up retail design in the name, per usual, of increased efficiency. Located in Seattle, the Amazon Go store is a market without cashiers. Instead, shoppers simply download an app that gives them access to the store. As they pick up items, their virtual shopping cart is automatically adjusted. When they leave the store, a bill is sent to their Amazon account. Amazon Go uses computer vision, sensor fusion, and deep learning—a technology bundle Amazon has dubbed ‘Just Walk Out’—to track the shopping experience.
Of course, this newest innovation could radically change the way we design retail environments. It also means Amazon will know even more about our shopping preferences and be able to tailor advertisements ever more precisely. Perhaps most importantly, Amazon Go threatens to eliminate the need for cashiers. Currently, 3.4 million Americans work as cashiers—the second largest occupation in the country after general retail sales workers. Welcome to our brave new automated world.
Watch the video below to find out more:
For more on the world of work in the age of automation, follow these links:
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