The new building design introduced massive 40 foot sliding glass doors that could one day turn that store into an iCar showroom if they wanted to.
The estimated breakdown of the costs started with the shell of the building costing Apple $19 million. Some of the other costs included $1 million on the staircase alone. If there's 30 stairs that $33,333 per stair.
— Patently Apple
While Norman Foster's "spaceship" design for the Apple Campus has attracted its own share of critiques for possibly reviving older corporate design models, this newly refurbished Apple Store appears to be heading for a far more multi-faceted (and luxurious) future. In an era where many prefer to order online than trek in person, must a brick and mortar store necessarily be flashier to attract and maintain a customer base?
Apple, in the news:
5 Comments
I'm making some assumptions here based on a conversation I had at BCJ's SF office years ago, but I imagine this is a case where the stair itself - materially - didn't cost $1million, but the cost of all the R&D to make it possible to get the materials to work cost that much.
Diamonds on the soles of their shoes.... yeah that sounds about right.
Million dollar stairs apparently look like stairs
as their downtrodden chinese labourers kill themselves in their factories
The same chinese laborers that would be otherwise killed working in the fields? All said and done, Apple is one of the better employers
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