Called Amazon Books, the store will be located at Westfield UTC mall near UC San Diego...The store will presumably resemble the Seattle location, which sells a limited selection of Amazon's best-reviewed books. That venue also doubles as a showroom for the e-commerce brand's expanding hardware lineup, which includes its Kindle, Fire TV, Fire tablets and Echo. The Echo, the company's latest gadget, is an in-home personal assistant powered by artificial intelligence. — The Los Angeles Times
Although small, independently-owned bookstores have been thriving lately, national chains—such as Borders Books, which shuttered its doors in 2011—have not adapted as well to Amazon's disruptive online model of cheap, on-demand books. Now the online retailer is reversing its brick-and-mortar-be-damned strategy once again by opening another physical bookstore in San Diego (its first, in Seattle, opened in 2015). The faceless behemoth can delight in the realities of face-to-face retail while likely primarily pushing its non-book, book-reading devices.
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