Throughout its history, Kitchener has often imagined big plans for its urban development, but since the 1960s most of these grand plans for downtown Kitchener only ever found form in the Market Square Shopping Centre. Market Square is the most complete and concrete repository of Kitchener’s attempts at re-imagining itself in the postwar period. — Numéro Cinq
Nathan Storring, a writer, artist, designer, and assistant curator of the Urbanspace Gallery in Toronto, writes a thorough critique of the redevelopment, destruction, and rebirth of the downtown core in Kitchener, Ontario. The issues and concerns, raised in his essay in microcosm, can be applied to urban development around the world the last several decades.
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The placement of a shopping centre in such a prominent place in the downtown also foreshadowed a broad shift in North American economic thinking – the transition from a social market to a free market economy. The architectural theorist Sanford Kwinter defines the social market as a society wherein economic activities are embedded in all social activities and directed by cultural organizations that occupy a specific time and place in the world. During the first half of the century, Kitchener followed this economic/cultural model. Its downtown was the region’s centre of economic and cultural life, and there the economy and culture of the area were deeply interwoven. Before the construction of the shopping centre, the Market Square block epitomized this symbiosis of economy and culture. Containing both the City Hall and the Farmers’ Market, it was both a meeting place for political and cultural events as well as a place for the exchange of goods and capital – essentially a descendant of the Greek “agora.” However, by the time The Plan… Downtown Kitchener was published in 1965, the city had recognized that this model was no longer viable in the same way it once was and that something must be done. The new shopping centre that replaced the City Hall and old Farmers’ Market building seemed, at the time, to be a logical solution to this demand for “economic modernization,” or less euphemistically, the emerging demand for a neoliberal free market. In this new paradigm, it was expected that economic activities would be given “freedom from constraint,” both political and social. Initially intended to protect the market from governmental interference, Kwinter argues that this ideal of “freedom from constraint” extends into a social condition in which the market also takes precedence over social practices. In other words, the system of economic activities embedded in social relations that prevailed in the first half of the century had to be inverted, into a system where social relations were embedded in economic activities. Shopping centres epitomizes this subsumption of social relations into the economy. Within the shopping centre, all human activities, transactional or otherwise, are considered within the scope of a financial output. Despite the presence of atriums, seating areas and garden arrangements – social areas that seem autonomous from the shops that constitute the rest of a shopping centre – these apparently innocuous areas are still designed with the goal of stimulating pecuniary activity. Sociologist Richard Sennett describes these areas as “indirect commodification” or “adjacent attractions” that promote shopping by eliding it with other leisure activities.
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