But still strong is the seduction of the Bilbao Effect — when an architecturally exciting project makes an institution more of a destination, like Frank Gehry’s Guggenheim in Spain. And with the success of the new Whitney Museum of American Art, which is drawing droves downtown, everyone seems to be grabbing for hammers — NYT
Robin Pogrebin explores how with more than a dozen New York cultural institutions planning major projects, fundraisers are hoping to tap into the deepest pockets. Strategies include selling naming rights, targeting heavyweights donors, remembering certain 'Dos and Don’ts' and expanding boards to increase the pool of donors.
All that being said, perhaps these organizations would be wise to remember the 2012 results of Set in Stone, from The Cultural Policy Center at the University of Chicago. The authors found that "It found that in many instances, building new or expanding existing facilities proved challenging and put enormous strain on institutions" or as the NYT summarized For Arts Institutions, Thinking Big Can Be Suicidal.
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