[Hearn's] venture also controls rights to the building's name, which has remained unchanged since John Hancock Mutual Life Insurance Co. developed it [...] Hearn has been in talks with companies interested in putting their name on the skyscraper since the structure's namesake no longer pays for that right. "We've had interest in it, but have not made a deal yet," Hearn said. That process could be resumed by a new owner. — Chicago Tribune
Chicago-based developer Hearn Co. currently plans on selling the John Hancock Center's office space, parking garage and, perhaps most interestingly, its naming rights later this summer. According to the Chicago Tribune, Hearn would use the proceeds from the naming rights toward a $10 million redevelopment of the tower's plaza.
5 Comments
Trump Tower?
I think it should be Larry.
Does anyone know of a good example of a building's name changing *colloquially*? I've never called the other one Willis, it will always be Sears; no matter who owns John Hancock it will always be John Hancock.
Good point, Donna. Corporate pronouncements and new signage may pale in the face of habit and local culture.
Corporate sponsorship of arenas?
e.g. The Dunkin Donuts Center was the Providence Civic Center.
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