In collaboration with vacation rental site Airbnb—no strangers to zany marketing campaigns—an Ikea locale in the Sydney suburb of Tempe, Australia is opening up three of its showrooms to overnight guests for the price of just about $10. [...]
The flatpack furnishing giant also promises a "remarkable wake up call," which hopefully includes some lingonberry jam toast delivered straight to guests' MALMs.
— curbed.com
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