New York-based studio Leong Leong (their stunning 3.1 Phillip Lim Seoul Flagship Store was an Archinect ShowCase feature some months ago) have shared with us their latest, rather experimental, take on store design: the Siki Im + Leong Leong concept store in NYC. This project is the final installation of Building Fashion at HL23 presented by BOFFO and Spilios Gianakopolous with PIN-UP Magazine and PROJECT No. 8. The concept store is located at 504 24th Street, New York, NY and open daily 12:00-6:00 pm until November 15. Images and project description after the jump.
New York-based studio Leong Leong (their stunning 3.1 Phillip Lim Seoul Flagship Store was an Archinect ShowCase feature some months ago) have shared with us their latest, rather experimental, take on store design: the Siki Im + Leong Leong concept store in NYC.


Image courtesy of Pete Deevakul

This project is the final installation of Building Fashion at HL23 presented by BOFFO and Spilios Gianakopolous with PIN-UP Magazine and PROJECT No. 8. The concept store is located at 504 24th Street, New York, NY and open daily 12:00-6:00 pm until November 15.

More images and project description after the jump...

↑ Click image to enlarge
Image courtesy of David Smith
The concept store, developed in collaboration with fashion designer Siki Im, is the latest in a series of projects by LEONG LEONG that explore the transformation of a existing space through the insertion of a foreign figure or shape. The structure, which is the former sales trailer for the HL23 building designed by Neil Denari, is filled end to end with large ramp-form that creates an unexpected gathering space with undefined programmatic possibilities. Soy-based spray foam is used to cover the interior and exterior of the structure creating a supple surface for inhabitation on which visitors are required to remove their shoes. Small niches and ledges are carved into the foam to create areas for display and seating. The clothes are embedded beneath the ramp on either end, encouraging visitors to explore the extents of the space and experience the clothes in very intimate environments.

Location: 504 24th Street, New York, NY
Sponsors: Building Fashion presented by BOFFO and Spilios Gianakopolous, PIN-UP Magazine, PROJECT No. 8
Area: 800 sf.
Completion: November 2010
Project Team: Chris Leong, Dominic Leong, Brandt Graves, Danny Thai, Ji Won Lee, Scott Sorenson, Suemin Jeon, Tiff any Lee, Tracy Coffin
Builder: LEONG LEONG
Fabrication: Tietz-Baccon, Official LLC
Dates: November 5 - November 15

↑ Click image to enlarge
Image courtesy of David Smith
↑ Click image to enlarge
Image courtesy of David Smith
↑ Click image to enlarge
Image courtesy of Pete Deevakul
↑ Click image to enlarge
Image courtesy of Pete Deevakul
↑ Click image to enlarge
Image courtesy of David Smith
↑ Click image to enlarge
Image courtesy of David Smith
↑ Click image to enlarge
Image courtesy of David Smith
↑ Click image to enlarge
Image courtesy of Pete Deevakul
↑ Click image to enlarge
Image courtesy of David Smith
↑ Click image to enlarge
Image courtesy of David Smith
↑ Click image to enlarge
Concept